Portfolio / Reference

Harvard bibliography

References.

Reference list transcribed directly from the submitted Digital Marketing document and preserved in the original report sequence.

  1. An Thai Group (n.d.) About us. Available at: https://anthaiglobal.com/us/
  2. AnTháiCafé (n.d.) Cà phê bột Vua Chồn (King Weasel) – AnTháiCafé. Available at: https://anthaicafe.vn/vn/ca-phe-bot-vua-chon-king-weasel-anthaicafe.html
  3. Barker, S. (2020) 'What is the importance of web design for your audience?', Smart Insights. Available at: https://www.smartinsights.com/user-experience/website-design/what-is-the-importance-of-web-design-for-your-audience/
  4. Baird, C.H. and Parasnis, G. (2011) 'From social media to social customer relationship management', Strategy & Leadership, 39(5), pp. 30–37.
  5. Bowden, J.L.H. (2009) 'Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry', Journal of Hospitality Marketing & Management, 18(6), pp. 574–596.
  6. Brodie, R.J., Hollebeek, L.D., Jurić, B. and Ilić, A. (2011) 'Customer engagement: Conceptual domain, fundamental propositions, and implications for research', Journal of Service Research, 14(3), pp. 252–271.
  7. Chaffey, D. (2023) 'RACE marketing model', DaveChaffey.com. Available at: https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/
  8. Chaffey, D. and Ellis-Chadwick, F. (2022) Digital marketing. 8th edn. Harlow: Pearson Education Limited.
  9. Chaffey, D. and Smith, P.R. (2023) Digital marketing excellence: planning, optimizing and integrating online marketing. 6th edn. London: Routledge.
  10. Cialdini, R.B. (2001) Influence: Science and practice. Boston, MA: Allyn & Bacon.
  11. DataReportal (2025a) Digital 2025: Vietnam. Available at: https://datareportal.com/reports/digital-2025-vietnam
  12. DataReportal (2025b) Messenger users, stats, data & trends for 2025. Available at: https://datareportal.com/essential-messenger-stats
  13. DataReportal (2025c) TikTok users, stats, data & trends for 2025. Available at: https://datareportal.com/essential-tiktok-stats
  14. De Veirman, M., Cauberghe, V. and Hudders, L. (2017) 'Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude', International Journal of Advertising, 36(5), pp. 798–828.
  15. Edelman, D. (2010) 'Branding in the digital age: You’re spending your money in all the wrong places', Harvard Business Review, 88(12), pp. 62–69.
  16. Engler, T.H., Winter, P. and Schulz, M. (2015) 'Understanding online product ratings: A customer satisfaction model', Journal of Retailing and Consumer Services, 27, pp. 113–120.
  17. Expert Panel (2024) 'Council post: 19 essential elements every business website needs', Forbes. Available at: https://www.forbes.com/councils/forbesbusinesscouncil/2023/08/11/19-essential-elements-every-business-website-needs/
  18. Freberg, K., Graham, K., McGaughey, K. and Freberg, L. (2011) 'Who are the social media influencers? A study of public perceptions of personality', Public Relations Review, 37(1), pp. 90–92.
  19. Ghimire, S. (2022) 'The 5 keys to effective on-page SEO', Forbes. Available at: https://www.forbes.com/councils/forbesbusinesscouncil/2022/10/11/the-5-keys-to-effective-on-page-seo/
  20. Giomelakis, D. and Veglis, A. (2015) 'Investigating search engine optimization factors in media websites', Digital Journalism, 4(3), pp. 379–400.
  21. Gonçalves, R., Rocha, T., Martins, J., Branco, F. and Au-Yong-Oliveira, M. (2017) 'Evaluation of e-commerce websites accessibility and usability: An e-commerce platform analysis with the inclusion of blind users', Universal Access in the Information Society, 17(3), pp. 567–583.
  22. Hollebeek, L.D., Glynn, M.S. and Brodie, R.J. (2014) 'Consumer brand engagement in social media: Conceptualization, scale development and validation', Journal of Interactive Marketing, 28(2), pp. 149–165.
  23. HubSpot (2024) 'Social media trends marketers should watch in 2024', HubSpot Blog. Available at: https://blog.hubspot.com/marketing/social-media-predictions-2017
  24. Keller, K.L. (2001) Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute.
  25. Kotler, P. and Keller, K.L. (2016) Marketing management. 15th edn. Harlow: Pearson Education.
  26. Kuo, L., Chang, T. and Lai, C.-C. (2021) 'Application of visual colors in dynamic web page design through affective cognition', Multimedia Tools and Applications, 81(3), pp. 4435–4454.
  27. LinkedIn (n.d.) AN THAI GROUP – INSTANT COFFEE SUPPLIER. Available at the company profile page.
  28. Liu, Q., Karahanna, E. and Watson, R.T. (2011) 'Unveiling user-generated content: Designing websites to best present customer reviews', Business Horizons, 54(3), pp. 231–240.
  29. Mayrhofer, M., Matthes, J., Einwiller, S. and Naderer, B. (2019) 'User generated content presenting brands on social media increases young adults’ purchase intention', International Journal of Advertising, 39(1), pp. 1–2.
  30. Mergel, I. (2014) A manager’s guide to assessing the impact of government social media interactions. IBM Center for The Business of Government. Available at: https://www.businessofgovernment.org/report/manager’s-guide-assessing-impact-government-social-media-interactions
  31. Mintel (2023) Social media trends for Gen Z. Accessed: 23 April 2026.
  32. Prahalad, C.K. and Ramaswamy, V. (2004) The future of competition: Co-creating unique value with customers. Boston, MA: Harvard Business School Press.
  33. Salehi, F., Abdollahbeigi, B., Langroudi, A.C. and Salehi, F. (2012) 'The impact of website information convenience on e-commerce success of companies', Procedia - Social and Behavioral Sciences, 57, pp. 381–387.
  34. Solomon, M.R. and Tuten, T.L. (2018) Social media marketing. 3rd edn. London: Sage.
  35. TikTok for Business (2022) Case study: Starbucks #RedCupContest. Available at: https://www.tiktok.com/business
  36. Vietnam E-Commerce Association (VECOM) (2025) Vietnam E-Business Report 2025. Available at: https://en.vecom.vn/vietnam-e-business-report-2025
  37. Vivek, S.D., Beatty, S.E. and Morgan, R.M. (2012) 'Customer engagement: Exploring customer relationships beyond purchase', Journal of Marketing Theory and Practice, 20(2), pp. 122–146.
  38. Zook, Z. and Smith, P.R. (2016) Marketing communications: Offline and online integration, engagement and analytics. 6th edn. London: Kogan Page.